About us

Mpm Products' started it journey in December 2002. It’s a journey inspired by a simple wish to create pet food that we were proud to offer our own pets.

We believe that cats and dogs deserve a diet that based on natural ingredients, that encourages them to reach their true genetic potential.

We develop our products to be exceptional, to lead the industry and challenge both our own and our customers expectations.

We will leave no stone unturned in the pursuit of the best ingredients from responsible, high welfare and sustainable sources.

Above all we want our products to be exciting both to our customers and their pets!

Key milestones of product development are as follows:

  • 2003 Worlds Best Cat Litter launched
  • 2006 Applaws cat tin range launched
  • 2008 Applaws dog tin range launched
  • 2008 Encore cat tin grocery range launched
  • 2009 Applaws cat dry range launched
  • 2009 Encore cat dry grocery range launched
  • 2009 Applaws dog dry range launched
  • 2010 Applaws cat pouch range launched
  • 2010 Applaws dog pouch range launched
  • 2010 Encore dog tin grocery range launched
  • 2010 Encore cat pouch grocery range launched
  • 2010 5th December - MPM Products listed at 32 in the Sunday Times FastTrack survey of the UK’s 100 fastest growing companies